Register your event and we will include it on our website and in our media promotions. Good event descriptions can lead to more media coverage which is important for encouraging people to attend events. The description of registered events give the Engineers Ireland marketing team material to work with and provide journalists with leads for events.
1Write a short, snappy event name
It is important that event names appear interesting and engaging to your target audience.
Example: Instead of saying: Engineering talk about flooding
Try: How can we protect our homes from flooding?
2Cut to the chase
When you register, you’ll be asked for an event description. Tell us what will happen at the event and what is interesting about it.
3Address the 5 W's
If applicable, address the 5 W’s. Who is the event for? What exactly is happening? Where is it taking place? When will it take place? Why is it important?
4Keep it crystal clear
Convey the essential and interesting information quickly. Use paragraph breaks to make your event look less text heavy. The event description is read first and needs to engage people or they will turn off within seconds.
5Read your event description out loud
Reading your event description out loud can help catch grammatical errors. It’s worth spending an extra few minutes to ensure tone of your description is conveying enthusiasm.
Note: The event name, event description, date, time and location is the event information that appears first in the search results on the event calendar.
- You will receive an email after you submit your event with links to promotional resources and supports.
- When your event has been approved, it will appear on the events calendar page of the Engineers Week website.
- Every event taking place as part of the festival should be uploaded to the website.
- Please register by 31.01.18 to be included on our events calendar and in our media promotions.